Canberra Raiders fans fall by 20 per cent, but most likely to buy a new car

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greeneyed
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Canberra Raiders fans fall by 20 per cent, but most likely to buy a new car

Post by greeneyed » September 14, 2018, 9:26 pm

Canberra Raiders fans fall by 20 per cent in 2018, but most likely to buy a new car

The Brisbane Broncos have again ‘won’ the annual Roy Morgan NRL supporter ladder with 1.09 million supporters (up 6.5 per cent on a year ago) ahead of a surging Melbourne Storm which increased its support by an impressive 26.7 per cent to 1.05 million supporters.

Canberra Raiders support fell by 20.2 per cent in 2018 according to the Roy Morgan survey, from 218,000 to 174,000 and are in the bottom four teams in the NRL in terms of total supporters. One of the interesting quirks of the survey, however, shows that Raiders fans are the most likely in the NRL to buy a new car.

Read more: http://www.roymorgan.com/findings/7725- ... 1809141006
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-TW-
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Re: Canberra Raiders fans most likely to buy a new car

Post by -TW- » September 14, 2018, 9:45 pm

This is scraping the barrel...

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greeneyed
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Re: Canberra Raiders fans most likely to buy a new car

Post by greeneyed » September 14, 2018, 9:49 pm

I have to say, this Roy Morgan research every year... it is sort of rubbish.

They ring up people in Melbourne... and they say... which AFL team do you support... then they say which "rugby" team do you support? They say... "I think they're the Thunder... no, the Storm".

Research result: Melbourne Storm top three supported sports team in Australia!
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greeneyed
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Re: Canberra Raiders fans most likely to buy a new car

Post by greeneyed » September 14, 2018, 9:58 pm

However, the worrying thing for the Raiders... they are consistently at the tail end of supporters in the NRL, and we have just lost 20 per cent of people who have said they have some vague affiliation with the Raiders just this year.

We’re told that taking a game to Wagga is going to "grow the brand". The Raiders' biggest opportunity to grow their brand is in Sydney and Brisbane or New Zealand... and you know what? They could more easily "grow the brand" in country areas by actually promoting themselves when other teams take them "away". So inviting people to a captain's run when they go to Bathurst/Orange or Mudgee... making more appearances in country centres when they are taken there by other clubs. Doing appearances when they play in Sydney and Queensland at regular games at Brisbane, Townsville, Gold Coast and Sydney.

I do not think that the Raiders' strategy for growing the brand is focused where it will deliver the best results. At the very least, they have ignored many, great opportunities in recent years. Hopefully, that changes.
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Green eyed Mick
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Re: Canberra Raiders fans most likely to buy a new car

Post by Green eyed Mick » September 14, 2018, 10:02 pm

a 20% decline in supporters is perhaps more worthy of the headline.

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Re: Canberra Raiders fans most likely to buy a new car

Post by edwahu » September 14, 2018, 10:07 pm

Could just be a small sample size out of Canberra so more prone to variability.

I'd think the Penrith one is more of a suprise. Roosters and Sharks are poor considering their success as well.

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Re: Canberra Raiders fans most likely to buy a new car

Post by greeneyed » September 14, 2018, 10:13 pm

edwahu wrote:
September 14, 2018, 10:07 pm
Could just be a small sample size out of Canberra so more prone to variability.

I'd think the Penrith one is more of a suprise. Roosters and Sharks are poor considering their success as well.
I think it is fair to say that this survey is consistently affected by inadequate sampling in regional areas. But the fall in support of 20 per cent shouldn't be affected by that... unless the sampling and statistical research is really, seriously inadequate.
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Re: Canberra Raiders fans most likely to buy a new car

Post by greeneyed » September 15, 2018, 10:44 am

edwahu wrote:
September 14, 2018, 10:07 pm
Could just be a small sample size out of Canberra so more prone to variability.

I'd think the Penrith one is more of a suprise. Roosters and Sharks are poor considering their success as well.
There are less than 200,000 people in Penrith. They get spill over from surrounding areas (Blue Mountains 77,000, Blacktown 336,000), but the Eels district pushes into Blacktown too. Cronulla Sutherland has 225,000 people. The eastern suburbs of Sydney have 270,000. Canberra-Queanbeyan has 390,000.

Let’s be generous and say that all areas probably have a population base of about 400,000-500,000.

Brisbane has 2.4 million and South East Queensland 3.5 million. Take out 560,000 people who are residents of the Gold Coast. So the Broncos have a population base of 3 million people.

Melbourne has 4.5 million for one football team... though obviously the bulk of them aren’t really interested. But even a small proportion is probably a population base that’s as good as any Sydney team. And in “research” like this, you’ll get a lot of people from 4.5 million saying they “support” the only team in town.
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Re: Canberra Raiders fans fall by 20 per cent, but most likely to buy a new car

Post by edwahu » September 15, 2018, 11:05 am

Sure, the Eastern suburbs isn't a huge area but they are like the Man U of League with teams full of stars and huge media exposure. I would've thought they had way more casual fans across the country.

I expected in Sydney to have less support based on geographical bounds with a lot of people moving within the city and more access to other teams grounds etc. I guess not though.

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Re: Canberra Raiders fans fall by 20 per cent, but most likely to buy a new car

Post by Green eyed Mick » September 15, 2018, 11:24 am

The equation for the Raiders is simple.

Have players and coaches non-rusted on fans respect and admire. And win more games.

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Re: Canberra Raiders fans fall by 20 per cent, but most likely to buy a new car

Post by BJ » September 15, 2018, 3:18 pm

I would only believe this statistical analysis if it said that Raiders fans were 97% more likely to buy heart medication.

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Re: Canberra Raiders fans fall by 20 per cent, but most likely to buy a new car

Post by Grün Maschine » September 15, 2018, 3:34 pm

looks like the carpark needs to be expanded for next year

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Re: Canberra Raiders fans fall by 20 per cent, but most likely to buy a new car

Post by -PJ- » September 15, 2018, 3:49 pm

What a load of rubbish...

We lost 45,000 fans from last year, where did they go ?

Nowhere..they're still fans.

They are just hurting..
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20/7/18 Shark Park - a dark day in rugby league.

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