Canberra Raiders announce Canberra Milk as new major sponsor for 2021

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BJ
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by BJ »

How about that New Coke rebranding of the 80s?

Will Canberra Milk and Raiders jerseys be the new University course standard for first year Marketing students.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -PJ- »

#upthemilk
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#emptythetank :shock:
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Seiffert82 »

Botman wrote: March 9, 2021, 8:33 am I mean... who could have possibly seen this coming?
Oh everyone? Everyone knew these things would go like absolute hotcakes? Not a single person didnt see this coming? Gotcha :lol:

Now make it the default jersey for the rest of time.
That's a pretty big financial boon for the club though. Awesome.
:lol: yeah, it's a bit like that.

Nice for the club to be pleasantly surprised though. I can only assume a very small portion of their forecast 8-10k of jerseys sold would be the non-retro strips.

If the sales forecast is up 120% on last year's sales, we must have sold around 4000 jerseys last season.

Based on the sea of green at the 2019 grand final, the club could quite seriously expect to sell 20,000+ of these suckers if we make the grand final this year.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

The forecast would have been on a long term average based on pre season sales.

I knew it would be popular, but 120% year on year in a couple of months is nuts

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Seiffert82 »

With that sort of revenue, the Raiders should be paying Canberra Milk to be our sponsors.

This has been the biggest sponsorship heist in the history of professional sports. :lol:
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

They'll be shocked next year if the rumour of Toyota Forklifts taking over as major sponsor is true.

That jersey will be ugly with a big red square on the front

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Seiffert82 »

-TW- wrote: March 9, 2021, 3:19 pm They'll be shocked next year if the rumour of Toyota Forklifts taking over as major sponsor is true.

That jersey will be ugly with a big red square on the front

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Yeah, I'm not too keen on that one.

I usually buy my jerseys when they are half price at the end of the season. In fact, I've only ever bought 2 full price jerseys in my life...this one and the 1989 Woodger's one.

Oh, and I got given the 2019 one as a gift.

Bit of a fair weather fan really. :lol:
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by greeneyed »

-TW- wrote: March 9, 2021, 3:13 pm The forecast would have been on a long term average based on pre season sales.

I knew it would be popular, but 120% year on year in a couple of months is nuts

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120 per cent is a forecast increase for the whole year.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Mickey_Raider »

Surely there would be a few awkward glances around the marketing team when they saw the breakdown of heritage/home/away jerseys sold.

And not a single soul outside of that team should be surprised. I rarely ever buy new jerseys let alone ones priced $160 and yet I had a visceral need to purchase this one.

Take my money I don't care it is just so beautiful.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

If they've sold more than 100 away jerseys I'll be shocked

They stink

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Mickey_Raider »

-TW- wrote: March 9, 2021, 8:11 pm If they've sold more than 100 away jerseys I'll be shocked

They stink

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If they were a $30-40 training jersey I don't mind them....but they aren't and therefore I do mind them.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by afgtnk »

greeneyed wrote: March 9, 2021, 8:18 am Sold out Canberra Milk jersey set to pull in $2.2m for Canberra Raiders in merchandise sales in 2021

https://twitter.com/telegraph_sport/sta ... 5547206082

The Raiders’ 2021 heritage jersey has sold out twice before the season, with 5000 already sold. The club projects a record 8-10,000 jersey sales, producing a 120 percent rise in merchandise sales this year.

“We have sold out. We can’t keep up with sales. We have had to place more orders. We have no stock before the season starts. We have sold way more than we first thought,” said Raiders chief executive, Don Furner.

Read more: https://www.dailytelegraph.com.au/sport ... de4e255c2d
Yikes. Bit of a disconnect with your fanbase there, Don.

Perhaps some fan consultation would help you next time. Absolute no brainer that this jersey would go like **** hotcakes, especially during this phase of being genuine contenders.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Schifty »

ISC ended deals with 7 NRL clubs last season.

The one they did stay with just happened to have what will probably be the highest selling NRL jersey ever.

Who knows if that was out of design of luck.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Robert the Bruce »

Must be kicking themselves they didn't make a white away version of the Heritage. I still have a feeling they might do that.
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Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by gangrenous »

They’re getting onto that white away
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Green Blogger »

-TW- wrote: March 9, 2021, 3:19 pm They'll be shocked next year if the rumour of Toyota Forklifts taking over as major sponsor is true.

That jersey will be ugly with a big red square on the front

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Is it going to be Toyota Forklifts or just straight Toyota? For a front of jersey sponsorship I would have thought it would be big Toyota not Toyota subsidiary.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Toyota sponsors the Cowboys so I doubt it

I think the forklift division is basically a brand in itself

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by afgtnk »

I'm pretty sure the Toyota sponsorship of the Cowboys is the North Queensland area dealerships - not actually direct from the Toyota corporation.

I'd imagine a sponsorship from their forklifts would be similar, where they'd just slap on a big Toyota logo, or have it and the words 'forklifts' in smaller print below.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by afgtnk »

Robert the Bruce wrote: March 9, 2021, 11:39 pm Must be kicking themselves they didn't make a white away version of the Heritage. I still have a feeling they might do that.
Would be nice to see this beauty make a comeback in short sleeve format.

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And yeah, complete with the Video Ezy sponsorship too.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Lui_Bon »

I will wait till next year
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Raider Azz »

afgtnk wrote: March 10, 2021, 9:02 pm
Robert the Bruce wrote: March 9, 2021, 11:39 pm Must be kicking themselves they didn't make a white away version of the Heritage. I still have a feeling they might do that.
Would be nice to see this beauty make a comeback in short sleeve format.

Image

And yeah, complete with the Video Ezy sponsorship too.
Imagine hating this year's home and away jerseys and then calling that monstrosity a "beauty"
The nostalgia is clouding your judgement afghdsjslslk
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by The Nickman »

Raider Azz wrote: March 11, 2021, 9:02 am
afgtnk wrote: March 10, 2021, 9:02 pm
Robert the Bruce wrote: March 9, 2021, 11:39 pm Must be kicking themselves they didn't make a white away version of the Heritage. I still have a feeling they might do that.
Would be nice to see this beauty make a comeback in short sleeve format.

Image

And yeah, complete with the Video Ezy sponsorship too.
Imagine hating this year's home and away jerseys and then calling that monstrosity a "beauty"
The nostalgia is clouding your judgement afghdsjslslk
Ooooof, that seems like a pretty big dubby, Azz... you hate to see it.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Raider Azz »

Sorry Nickman, but I don't know how anyone can tell me with a straight face that the new home and away jerseys are horrible yet that jersey is a "beauty". I just don't see it.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by The Nickman »

Raider Azz wrote: March 11, 2021, 10:40 am Sorry Nickman, but I don't know how anyone can tell me with a straight face that the new home and away jerseys are horrible yet that jersey is a "beauty". I just don't see it.
I'm fairly certain the joke was about Video Ezy being our sponsor, and you blundered head first into it.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Raider Azz »

The Nickman wrote: March 11, 2021, 10:53 am
Raider Azz wrote: March 11, 2021, 10:40 am Sorry Nickman, but I don't know how anyone can tell me with a straight face that the new home and away jerseys are horrible yet that jersey is a "beauty". I just don't see it.
I'm fairly certain the joke was about Video Ezy being our sponsor, and you blundered head first into it.
It doesn't read like purely a joke to me - it read like afgjkhjh was a fan of the jersey and threw the joke in at the end. Happy to be ridiculed if I'm wrong, but I think you're the one in this case with dubby all over your face.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Bay53 »

It would seem strange if Toyota Forklifts were our sponsor. Normally sponsors are products that everyday people can purchase. I can't say I am really in the market for a forklift no matter how much I appreciate them supporting the Raiders.

I suspect most members and fans are in the same boat.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by The Nickman »

Bay53 wrote: March 11, 2021, 4:19 pm It would seem strange if Toyota Forklifts were our sponsor. Normally sponsors are products that everyday people can purchase. I can't say I am really in the market for a forklift no matter how much I appreciate them supporting the Raiders.

I suspect most members and fans are in the same boat.
I'm not buying a boat either, mate.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Generally yes, Manly is sponsored by a renewable waste company.

Then again it doesn't make a lot of sense for Canberra Milk to sponsor us either. I doubt many people are changing their milk preference based on a sponsorship. Majority of people who buy Canberra Milk would because it's a local brand.

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by bonehead »

-TW- wrote:Generally yes, Manly is sponsored by a renewable waste company.

Then again it doesn't make a lot of sense for Canberra Milk to sponsor us either. I doubt many people are changing their milk preference based on a sponsorship. Majority of people who buy Canberra Milk would because it's a local brand.

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can't buy Canberra Milk outside Canberra either

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Bay53 »

bonehead wrote: March 12, 2021, 4:44 am
-TW- wrote:Generally yes, Manly is sponsored by a renewable waste company.

Then again it doesn't make a lot of sense for Canberra Milk to sponsor us either. I doubt many people are changing their milk preference based on a sponsorship. Majority of people who buy Canberra Milk would because it's a local brand.

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can't buy Canberra Milk outside Canberra either

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That is why it is not a long term sponsorship. Canberra Milk is a product that can't be bought by many people who see the brand on TV. They will get lots of free publicity and goodwill out of this year.

In many ways that is why it is loved. It is a unique Canberra brand and a very inoffensive product. (Maybe vegans feel differently) Personally I can't taste the difference between Canberra Milk and the homebrand Woolworths milk we normally buy. It is also not really a product that you buy more or less of as your circumstances change.

Clearly it has resulted in increased merchandise sales. Will be interested to see if it results in increased Canberra Milk sales.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Bay53 »

The Nickman wrote: March 11, 2021, 4:38 pm
Bay53 wrote: March 11, 2021, 4:19 pm It would seem strange if Toyota Forklifts were our sponsor. Normally sponsors are products that everyday people can purchase. I can't say I am really in the market for a forklift no matter how much I appreciate them supporting the Raiders.

I suspect most members and fans are in the same boat.
I'm not buying a boat either, mate.
No need to. We are already in the same boat.

That was my point.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by The Nickman »

Bay53 wrote:
The Nickman wrote: March 11, 2021, 4:38 pm
Bay53 wrote: March 11, 2021, 4:19 pm It would seem strange if Toyota Forklifts were our sponsor. Normally sponsors are products that everyday people can purchase. I can't say I am really in the market for a forklift no matter how much I appreciate them supporting the Raiders.

I suspect most members and fans are in the same boat.
I'm not buying a boat either, mate.
No need to. We are already in the same boat.

That was my point.
That sounds like a fun weekend. You and me in a boat.

You lock it in, I’ll provide the beer.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Bay53 »

The Nickman wrote: March 12, 2021, 7:09 am
Bay53 wrote:
The Nickman wrote: March 11, 2021, 4:38 pm
Bay53 wrote: March 11, 2021, 4:19 pm It would seem strange if Toyota Forklifts were our sponsor. Normally sponsors are products that everyday people can purchase. I can't say I am really in the market for a forklift no matter how much I appreciate them supporting the Raiders.

I suspect most members and fans are in the same boat.
I'm not buying a boat either, mate.
No need to. We are already in the same boat.

That was my point.
That sounds like a fun weekend. You and me in a boat.

You lock it in, I’ll provide the beer.
Magic Weekend??
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by The Nickman »

Bay53 wrote: March 12, 2021, 7:11 am
The Nickman wrote: March 12, 2021, 7:09 am
Bay53 wrote:
The Nickman wrote: March 11, 2021, 4:38 pm
Bay53 wrote: March 11, 2021, 4:19 pm It would seem strange if Toyota Forklifts were our sponsor. Normally sponsors are products that everyday people can purchase. I can't say I am really in the market for a forklift no matter how much I appreciate them supporting the Raiders.

I suspect most members and fans are in the same boat.
I'm not buying a boat either, mate.
No need to. We are already in the same boat.

That was my point.
That sounds like a fun weekend. You and me in a boat.

You lock it in, I’ll provide the beer.
Magic Weekend??
Might get in the way of other planned activities that weekend, but if we find a boat somewhere that weekend, let's sit in it and drink beer.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

The Nickman wrote:
Bay53 wrote: March 12, 2021, 7:11 am
The Nickman wrote: March 12, 2021, 7:09 am
Bay53 wrote:
The Nickman wrote: March 11, 2021, 4:38 pm I'm not buying a boat either, mate.
No need to. We are already in the same boat.

That was my point.
That sounds like a fun weekend. You and me in a boat.

You lock it in, I’ll provide the beer.
Magic Weekend??
Might get in the way of other planned activities that weekend, but if we find a boat somewhere that weekend, let's sit in it and drink beer.
That sounds like a perfect weekend

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