Canberra Raiders announce Canberra Milk as new major sponsor for 2021
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- hrundi89
- Brett Mullins
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
Jesus why is it always some marketing guy's fault?
Marketers deliver branding strategies based on specs developed by the clubs in conjunction with sponsors/manufacturers.
If you don't like the results blame the club for signing off on them.
Seems like people think marketers are just a bunch of wankers with ponytails driving around in BMW 3 series convertibles.
*I'm a marketer but i wasn't involved in this; I don't have a convertible either.
Marketers deliver branding strategies based on specs developed by the clubs in conjunction with sponsors/manufacturers.
If you don't like the results blame the club for signing off on them.
Seems like people think marketers are just a bunch of wankers with ponytails driving around in BMW 3 series convertibles.
*I'm a marketer but i wasn't involved in this; I don't have a convertible either.
You may remember me from such forum usernames as hrundi99 and... hrundi99.
- hrundi89
- Brett Mullins
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
You may remember me from such forum usernames as hrundi99 and... hrundi99.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
I'm envisioning more of a top-knot/VW Golf wanker behind these decisions
- Seiffert82
- Mal Meninga
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
The Canberra Milk marketing guy is laughing all the way to the nearest BMW dealership.
Not only has our club been renamed "the Milk" but we now have a whole bunch of media exposure debating the merits of the old logo on our jersey vs the new logo.
The Raiders Canberra Milk heritage jersey will be the hottest selling item of clothing this Christmas and ultimately we will win the NRL Grand Final for the first time in 27 years with the Canberra Milk logo again splashed across our jumper.
Not bad for a 1 year deal.
Not only has our club been renamed "the Milk" but we now have a whole bunch of media exposure debating the merits of the old logo on our jersey vs the new logo.
The Raiders Canberra Milk heritage jersey will be the hottest selling item of clothing this Christmas and ultimately we will win the NRL Grand Final for the first time in 27 years with the Canberra Milk logo again splashed across our jumper.
Not bad for a 1 year deal.
Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
Meanwhile Dare and other dairy brands have been bought by Bega Cheese
https://thenewdaily.com.au/finance/cons ... 2020201126
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- FuiFui BradBrad
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
Up the Cheese! First they buy the rights to Kraft PB, then win the case against Kraft, now this. Beqa’s becoming quite the little empire
Feel free to call me RickyRicky StickStick if you like. I will also accept Super Fui, King Brad, Kid Dynamite, Chocolate-Thunda... or Brad.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
Pretty certain Capitol Chilled Foods ie Canberra Milk was a joint venture of Bega and Lion. Assume this means it’s entirely owned by Bega now?
Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
The sale includes all the white milk, milk-based beverages (MBB), yoghurt, juice and water ice brands and assets. It also includes the Lion Dairy and Drinks International business, and Dairy and Drinks’ share of the joint ventures Vitasoy Australia Products (Vitasoy) and Capitol Chilled Foods Australia (CCFA), as well as its minority shareholding in Made by Cow. It also includes Dairy and Drinks’ licensing agreement for the Yoplait brand.Heisenberg wrote:Pretty certain Capitol Chilled Foods ie Canberra Milk was a joint venture of Bega and Lion. Assume this means it’s entirely owned by Bega now?
https://foodmag.com.au/bega-buys-up-lio ... -business/
So looks like that's the case
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
Looks like Lion have said we will just concentrate on alcohol and let Bega have the dairy. They see it as small cheese. I must say I am a bit surprised, I know it isn’t a big business but I would have thought it was all cream.
Aren’t we supposed to be playing a trial in Bega next year. If that is the case I am sure they will try to milk that for all its worth. They will probably try to butter us up with various giveaways.
Aren’t we supposed to be playing a trial in Bega next year. If that is the case I am sure they will try to milk that for all its worth. They will probably try to butter us up with various giveaways.
Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
Canberra Yogurt Raiders. Such a stirring brand name.
Unfortunately it’s going to turn off the massive Vegan rugby league fan cohort.
Unfortunately it’s going to turn off the massive Vegan rugby league fan cohort.
Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
That'll go sour quicklyBJ wrote:Canberra Yogurt Raiders. Such a stirring brand name.
Unfortunately it’s going to turn off the massive Vegan rugby league fan cohort.
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- gangrenous
- Laurie Daley
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
I received my Milk Jersey today, and can happily say it's closer to the colour that was originally revealed when they announced them as the 2021 major sponsor. It's not the lighter green listed on the raiders shop website when making the purchase
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- -PJ-
- Mal Meninga
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
It’s beautiful..
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
ours arrived too. they are perfect
Dont delete this GE
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
Yep, got mine today also. Its a sexy shade of green
Feel free to call me RickyRicky StickStick if you like. I will also accept Super Fui, King Brad, Kid Dynamite, Chocolate-Thunda... or Brad.
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- NSW has been world-class with their approach to date, that's a fact. - 04/02/2021
Canberra Raiders announce Canberra Milk as new major sponsor for 2021
@TheGHRaiders on Instagram
Took a visit to @jerseys_megastore today to pick up the #Canberra #Raiders jersey everyone is buying! Here’s a selection of the 2021 jerseys, polos, training and warm up shirts! #NRL #WeAreRaiders #wearecbr #bleedgreen #rugbyleague #canberraraiders
Order on line at jerseys.com.au or visit their Fyshwick store!
Took a visit to @jerseys_megastore today to pick up the #Canberra #Raiders jersey everyone is buying! Here’s a selection of the 2021 jerseys, polos, training and warm up shirts! #NRL #WeAreRaiders #wearecbr #bleedgreen #rugbyleague #canberraraiders
Order on line at jerseys.com.au or visit their Fyshwick store!
- -PJ-
- Mal Meninga
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
Any hats, caps or beanies with The Milk ?
3rd Battalion Royal Australian Regiment..Old Faithful
#emptythetank
#emptythetank
Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
I'm a fan of that Hawaiian shirt, normally they're disgusting but that's pretty cool.
I think I like the away jersey too
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I think I like the away jersey too
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Edrick The Entertainer
- -PJ-
- Mal Meninga
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
Flanno at Best&Less..$12
Sew Raiders badge on breast pocket..free.
Save $60.
Sew Raiders badge on breast pocket..free.
Save $60.
3rd Battalion Royal Australian Regiment..Old Faithful
#emptythetank
#emptythetank
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- Laurie Daley
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
Anyone else buy the ugly christmas polo or was that just me?
Vaccinated
Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
Just you
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- Dusty
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
Other than our Heritage jersey there’s not much there I’d be purchasing
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
Compared to the 94 remake jersey
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- Laurie Daley
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
I would presume there are copyright laws in place, thus the need for slight changes
Vaccinated
Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
Canberra Milk would own the copyright to both versions of the logo, so that can’t be reason for the difference. Should definitely look like the 1994 replica.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
I'd say CCF wanted a modern version of the logo
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- -PJ-
- Mal Meninga
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021
I love that jersey.
3rd Battalion Royal Australian Regiment..Old Faithful
#emptythetank
#emptythetank