Canberra Raiders announce Canberra Milk as new major sponsor for 2021

All the news on the Canberra Raiders NRL team, all in one place

Moderator: GH Moderators

User avatar
hrundi89
Brett Mullins
Posts: 1811
Joined: January 25, 2007, 10:33 pm
Favourite Player: Jarrod Croker
Location: Sydney

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by hrundi89 »

Jesus why is it always some marketing guy's fault?

Marketers deliver branding strategies based on specs developed by the clubs in conjunction with sponsors/manufacturers.

If you don't like the results blame the club for signing off on them.

Seems like people think marketers are just a bunch of wankers with ponytails driving around in BMW 3 series convertibles.

*I'm a marketer but i wasn't involved in this; I don't have a convertible either.
You may remember me from such forum usernames as hrundi99 and... hrundi99.
User avatar
Botman
Mal Meninga
Posts: 42007
Joined: June 18, 2013, 4:31 pm
Favourite Player: Elliott Whitehead

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Botman »

hrundi89 wrote: November 26, 2020, 2:18 pm *I'm a marketer but i wasn't involved in this; I don't have a convertible either.
That's exactly what a marketing wanker with a ponytail and a convertible BMW would say
User avatar
hrundi89
Brett Mullins
Posts: 1811
Joined: January 25, 2007, 10:33 pm
Favourite Player: Jarrod Croker
Location: Sydney

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by hrundi89 »

Botman wrote: November 26, 2020, 2:34 pm
hrundi89 wrote: November 26, 2020, 2:18 pm *I'm a marketer but i wasn't involved in this; I don't have a convertible either.
That's exactly what a marketing wanker with a ponytail and a convertible BMW would say
:hmmm :opps :cry:
You may remember me from such forum usernames as hrundi99 and... hrundi99.
User avatar
Robert the Bruce
Peter Jackson
Posts: 261
Joined: August 17, 2016, 11:38 pm
Favourite Player: Albert Fulavai

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Robert the Bruce »

I'm envisioning more of a top-knot/VW Golf wanker behind these decisions
User avatar
-TW-
Mal Meninga
Posts: 35369
Joined: July 2, 2007, 11:41 am

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Botman wrote:
hrundi89 wrote: November 26, 2020, 2:18 pm *I'm a marketer but i wasn't involved in this; I don't have a convertible either.
That's exactly what a marketing wanker with a ponytail and a convertible BMW would say
Image

Sent from my Pixel 5 using Tapatalk


User avatar
Seiffert82
Mal Meninga
Posts: 27849
Joined: March 17, 2007, 12:24 pm
Favourite Player: Bay56

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Seiffert82 »

The Canberra Milk marketing guy is laughing all the way to the nearest BMW dealership.

Not only has our club been renamed "the Milk" but we now have a whole bunch of media exposure debating the merits of the old logo on our jersey vs the new logo.

The Raiders Canberra Milk heritage jersey will be the hottest selling item of clothing this Christmas and ultimately we will win the NRL Grand Final for the first time in 27 years with the Canberra Milk logo again splashed across our jumper.

Not bad for a 1 year deal.
User avatar
-TW-
Mal Meninga
Posts: 35369
Joined: July 2, 2007, 11:41 am

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Meanwhile Dare and other dairy brands have been bought by Bega Cheese

https://thenewdaily.com.au/finance/cons ... 2020201126

Sent from my Pixel 5 using Tapatalk

User avatar
FuiFui BradBrad
Bradley Clyde
Posts: 8651
Joined: May 3, 2008, 10:23 pm
Favourite Player: Phil Graham
Location: Marsden Park

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by FuiFui BradBrad »

Up the Cheese! First they buy the rights to Kraft PB, then win the case against Kraft, now this. Beqa’s becoming quite the little empire
Feel free to call me RickyRicky StickStick if you like. I will also accept Super Fui, King Brad, Kid Dynamite, Chocolate-Thunda... or Brad.

Nickman's love of NSW
  • NSW has done a superb job - 18/12/2020
  • NSW has been world-class with their approach to date, that's a fact. - 04/02/2021
User avatar
Heisenberg
Noa Nadruku
Posts: 156
Joined: July 17, 2007, 6:23 pm
Favourite Player: Shaun Fensom
Location: Melbourne

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Heisenberg »

Pretty certain Capitol Chilled Foods ie Canberra Milk was a joint venture of Bega and Lion. Assume this means it’s entirely owned by Bega now?
User avatar
-TW-
Mal Meninga
Posts: 35369
Joined: July 2, 2007, 11:41 am

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Heisenberg wrote:Pretty certain Capitol Chilled Foods ie Canberra Milk was a joint venture of Bega and Lion. Assume this means it’s entirely owned by Bega now?
The sale includes all the white milk, milk-based beverages (MBB), yoghurt, juice and water ice brands and assets. It also includes the Lion Dairy and Drinks International business, and Dairy and Drinks’ share of the joint ventures Vitasoy Australia Products (Vitasoy) and Capitol Chilled Foods Australia (CCFA), as well as its minority shareholding in Made by Cow. It also includes Dairy and Drinks’ licensing agreement for the Yoplait brand.

https://foodmag.com.au/bega-buys-up-lio ... -business/

So looks like that's the case

Sent from my Pixel 5 using Tapatalk

Bay53
Steve Walters
Posts: 7533
Joined: March 11, 2007, 9:35 pm

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Bay53 »

Looks like Lion have said we will just concentrate on alcohol and let Bega have the dairy. They see it as small cheese. I must say I am a bit surprised, I know it isn’t a big business but I would have thought it was all cream.

Aren’t we supposed to be playing a trial in Bega next year. If that is the case I am sure they will try to milk that for all its worth. They will probably try to butter us up with various giveaways.
User avatar
BJ
Steve Walters
Posts: 7695
Joined: February 2, 2007, 12:14 pm

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by BJ »

Canberra Yogurt Raiders. Such a stirring brand name.

Unfortunately it’s going to turn off the massive Vegan rugby league fan cohort.
User avatar
-TW-
Mal Meninga
Posts: 35369
Joined: July 2, 2007, 11:41 am

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

BJ wrote:Canberra Yogurt Raiders. Such a stirring brand name.

Unfortunately it’s going to turn off the massive Vegan rugby league fan cohort.
That'll go sour quickly

Sent from my Pixel 5 using Tapatalk

Bay53
Steve Walters
Posts: 7533
Joined: March 11, 2007, 9:35 pm

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Bay53 »

BJ wrote: November 26, 2020, 9:54 pm Canberra Yogurt Raiders. Such a stirring brand name.

Unfortunately it’s going to turn off the massive Vegan rugby league fan cohort.
I don't mind it actually.

In both the key is to get the culture right.
User avatar
BJ
Steve Walters
Posts: 7695
Joined: February 2, 2007, 12:14 pm

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by BJ »

Bay53 wrote:
BJ wrote: November 26, 2020, 9:54 pm Canberra Yogurt Raiders. Such a stirring brand name.

Unfortunately it’s going to turn off the massive Vegan rugby league fan cohort.
I don't mind it actually.

In both the key is to get the culture right.
ImageImageImageImageImageImage
GHC
David Shillington
Posts: 39
Joined: January 7, 2016, 1:50 pm
Favourite Player: Mal

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by GHC »

https://www.change.org/p/canberra-raide ... tm_term=cs

Sent from my Pixel 2 using Tapatalk

User avatar
gangrenous
Laurie Daley
Posts: 16589
Joined: May 12, 2007, 10:42 pm

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by gangrenous »

Bay53 wrote:
BJ wrote: November 26, 2020, 9:54 pm Canberra Yogurt Raiders. Such a stirring brand name.

Unfortunately it’s going to turn off the massive Vegan rugby league fan cohort.
I don't mind it actually.

In both the key is to get the culture right.
*doffs cap*
GHC
David Shillington
Posts: 39
Joined: January 7, 2016, 1:50 pm
Favourite Player: Mal

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by GHC »

I received my Milk Jersey today, and can happily say it's closer to the colour that was originally revealed when they announced them as the 2021 major sponsor. It's not the lighter green listed on the raiders shop website when making the purchase ImageImage

Sent from my Pixel 2 using Tapatalk

User avatar
-PJ-
Mal Meninga
Posts: 24720
Joined: May 8, 2010, 1:58 pm
Favourite Player: Josh Papalii
Location: 416.9 km from GIO Stadium

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -PJ- »

It’s beautiful..
3rd Battalion Royal Australian Regiment..Old Faithful
#emptythetank :shock:
User avatar
simo
Ricky Stuart
Posts: 9575
Joined: March 12, 2013, 7:50 pm
Favourite Player: Keghead

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by simo »

ours arrived too. they are perfect
Dont delete this GE
User avatar
FuiFui BradBrad
Bradley Clyde
Posts: 8651
Joined: May 3, 2008, 10:23 pm
Favourite Player: Phil Graham
Location: Marsden Park

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by FuiFui BradBrad »

Yep, got mine today also. Its a sexy shade of green
Feel free to call me RickyRicky StickStick if you like. I will also accept Super Fui, King Brad, Kid Dynamite, Chocolate-Thunda... or Brad.

Nickman's love of NSW
  • NSW has done a superb job - 18/12/2020
  • NSW has been world-class with their approach to date, that's a fact. - 04/02/2021
User avatar
greeneyed
Don Furner
Posts: 145102
Joined: January 7, 2005, 4:21 pm

Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by greeneyed »

@TheGHRaiders on Instagram

Took a visit to @jerseys_megastore today to pick up the #Canberra #Raiders jersey everyone is buying! Here’s a selection of the 2021 jerseys, polos, training and warm up shirts! #NRL #WeAreRaiders #wearecbr #bleedgreen #rugbyleague #canberraraiders

Order on line at jerseys.com.au or visit their Fyshwick store!

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image
Image
User avatar
-PJ-
Mal Meninga
Posts: 24720
Joined: May 8, 2010, 1:58 pm
Favourite Player: Josh Papalii
Location: 416.9 km from GIO Stadium

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -PJ- »

Any hats, caps or beanies with The Milk ?
3rd Battalion Royal Australian Regiment..Old Faithful
#emptythetank :shock:
User avatar
greeneyed
Don Furner
Posts: 145102
Joined: January 7, 2005, 4:21 pm

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by greeneyed »

No hats yet.
Image
User avatar
bonehead
Laurie Daley
Posts: 17436
Joined: March 1, 2005, 5:29 am
Location: Smelling The Shiraz

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by bonehead »

I'm a fan of that Hawaiian shirt, normally they're disgusting but that's pretty cool.

I think I like the away jersey too

Sent from my SM-G973F using Tapatalk

Edrick The Entertainer
User avatar
-PJ-
Mal Meninga
Posts: 24720
Joined: May 8, 2010, 1:58 pm
Favourite Player: Josh Papalii
Location: 416.9 km from GIO Stadium

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -PJ- »

Flanno at Best&Less..$12

Sew Raiders badge on breast pocket..free.

Save $60.
3rd Battalion Royal Australian Regiment..Old Faithful
#emptythetank :shock:
cat
Laurie Daley
Posts: 12444
Joined: April 1, 2008, 5:19 pm
Favourite Player: Dane Tilse
Location: Sydney

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by cat »

Anyone else buy the ugly christmas polo or was that just me?
Vaccinated
User avatar
-TW-
Mal Meninga
Posts: 35369
Joined: July 2, 2007, 11:41 am

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Just you

Sent from my Pixel 5 using Tapatalk

User avatar
Dusty
Ruben Wiki
Posts: 5501
Joined: December 21, 2009, 12:25 pm
Favourite Player: Past:Daley
Present: Hodgson

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Dusty »

Other than our Heritage jersey there’s not much there I’d be purchasing


Sent from my iPhone using The Greenhouse
2020: 1. Nicol-Klokstad 2. Cotric 3. Croker (c) 4 Leilua 5. Scott 6. Wighton 7. G. Williams 8. Papalii 9. Hodgson (c) 10. Sutton 11. J. Bateman 12. Whitehead 13. Tapine ----
14. Simmonson 15. Soliola 16. Guler 17. Horsburgh
User avatar
-TW-
Mal Meninga
Posts: 35369
Joined: July 2, 2007, 11:41 am

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Compared to the 94 remake jersey

Image

Sent from my Pixel 5 using Tapatalk

User avatar
greeneyed
Don Furner
Posts: 145102
Joined: January 7, 2005, 4:21 pm

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by greeneyed »

-TW- wrote: December 6, 2020, 11:10 am Compared to the 94 remake jersey

Image

Sent from my Pixel 5 using Tapatalk
Hmm... I hadn't noticed that the font is different on the logo.
Image
cat
Laurie Daley
Posts: 12444
Joined: April 1, 2008, 5:19 pm
Favourite Player: Dane Tilse
Location: Sydney

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by cat »

greeneyed wrote: December 6, 2020, 11:11 am
-TW- wrote: December 6, 2020, 11:10 am Compared to the 94 remake jersey

Image

Sent from my Pixel 5 using Tapatalk
Hmm... I hadn't noticed that the font is different on the logo.
I would presume there are copyright laws in place, thus the need for slight changes
Vaccinated
User avatar
greeneyed
Don Furner
Posts: 145102
Joined: January 7, 2005, 4:21 pm

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by greeneyed »

Canberra Milk would own the copyright to both versions of the logo, so that can’t be reason for the difference. Should definitely look like the 1994 replica.

Image


Sent from my iPad using Tapatalk
Image
User avatar
-TW-
Mal Meninga
Posts: 35369
Joined: July 2, 2007, 11:41 am

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

I'd say CCF wanted a modern version of the logo

Sent from my Pixel 5 using Tapatalk

User avatar
-PJ-
Mal Meninga
Posts: 24720
Joined: May 8, 2010, 1:58 pm
Favourite Player: Josh Papalii
Location: 416.9 km from GIO Stadium

Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -PJ- »

greeneyed wrote: December 6, 2020, 12:20 pm Canberra Milk would own the copyright to both versions of the logo, so that can’t be reason for the difference. Should definitely look like the 1994 replica.

Image


Sent from my iPad using Tapatalk
I love that jersey.
3rd Battalion Royal Australian Regiment..Old Faithful
#emptythetank :shock:
Post Reply