Canberra Raiders announce Canberra Milk as new major sponsor for 2021

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hrundi89
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by hrundi89 »

Jesus why is it always some marketing guy's fault?

Marketers deliver branding strategies based on specs developed by the clubs in conjunction with sponsors/manufacturers.

If you don't like the results blame the club for signing off on them.

Seems like people think marketers are just a bunch of wankers with ponytails driving around in BMW 3 series convertibles.

*I'm a marketer but i wasn't involved in this; I don't have a convertible either.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Botman »

hrundi89 wrote: November 26, 2020, 2:18 pm *I'm a marketer but i wasn't involved in this; I don't have a convertible either.
That's exactly what a marketing wanker with a ponytail and a convertible BMW would say
CREATE PROCEDURE BotMan_Post AS
SELECT * FROM Previous_Post
EXEC quote_post
WHERE UserName = 'Aknalkfgnaa' OR 'Yeah Raiders' OR 'Billy B'
EXEC RAND(good_grief; cheak_notes; uh82cit;)

GO;
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hrundi89
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by hrundi89 »

Botman wrote: November 26, 2020, 2:34 pm
hrundi89 wrote: November 26, 2020, 2:18 pm *I'm a marketer but i wasn't involved in this; I don't have a convertible either.
That's exactly what a marketing wanker with a ponytail and a convertible BMW would say
:hmmm :opps :cry:
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Robert the Bruce
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Robert the Bruce »

I'm envisioning more of a top-knot/VW Golf wanker behind these decisions
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-TW-
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Botman wrote:
hrundi89 wrote: November 26, 2020, 2:18 pm *I'm a marketer but i wasn't involved in this; I don't have a convertible either.
That's exactly what a marketing wanker with a ponytail and a convertible BMW would say
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Seiffert82 »

The Canberra Milk marketing guy is laughing all the way to the nearest BMW dealership.

Not only has our club been renamed "the Milk" but we now have a whole bunch of media exposure debating the merits of the old logo on our jersey vs the new logo.

The Raiders Canberra Milk heritage jersey will be the hottest selling item of clothing this Christmas and ultimately we will win the NRL Grand Final for the first time in 27 years with the Canberra Milk logo again splashed across our jumper.

Not bad for a 1 year deal.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Meanwhile Dare and other dairy brands have been bought by Bega Cheese

https://thenewdaily.com.au/finance/cons ... 2020201126

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Fuifui Bradbrad »

Up the Cheese! First they buy the rights to Kraft PB, then win the case against Kraft, now this. Beqa’s becoming quite the little empire
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Heisenberg »

Pretty certain Capitol Chilled Foods ie Canberra Milk was a joint venture of Bega and Lion. Assume this means it’s entirely owned by Bega now?
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Heisenberg wrote:Pretty certain Capitol Chilled Foods ie Canberra Milk was a joint venture of Bega and Lion. Assume this means it’s entirely owned by Bega now?
The sale includes all the white milk, milk-based beverages (MBB), yoghurt, juice and water ice brands and assets. It also includes the Lion Dairy and Drinks International business, and Dairy and Drinks’ share of the joint ventures Vitasoy Australia Products (Vitasoy) and Capitol Chilled Foods Australia (CCFA), as well as its minority shareholding in Made by Cow. It also includes Dairy and Drinks’ licensing agreement for the Yoplait brand.

https://foodmag.com.au/bega-buys-up-lio ... -business/

So looks like that's the case

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Bay53 »

Looks like Lion have said we will just concentrate on alcohol and let Bega have the dairy. They see it as small cheese. I must say I am a bit surprised, I know it isn’t a big business but I would have thought it was all cream.

Aren’t we supposed to be playing a trial in Bega next year. If that is the case I am sure they will try to milk that for all its worth. They will probably try to butter us up with various giveaways.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by BJ »

Canberra Yogurt Raiders. Such a stirring brand name.

Unfortunately it’s going to turn off the massive Vegan rugby league fan cohort.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

BJ wrote:Canberra Yogurt Raiders. Such a stirring brand name.

Unfortunately it’s going to turn off the massive Vegan rugby league fan cohort.
That'll go sour quickly

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Bay53 »

BJ wrote: November 26, 2020, 9:54 pm Canberra Yogurt Raiders. Such a stirring brand name.

Unfortunately it’s going to turn off the massive Vegan rugby league fan cohort.
I don't mind it actually.

In both the key is to get the culture right.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by BJ »

Bay53 wrote:
BJ wrote: November 26, 2020, 9:54 pm Canberra Yogurt Raiders. Such a stirring brand name.

Unfortunately it’s going to turn off the massive Vegan rugby league fan cohort.
I don't mind it actually.

In both the key is to get the culture right.
ImageImageImageImageImageImage
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by GHC »

https://www.change.org/p/canberra-raide ... tm_term=cs

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by gangrenous »

Bay53 wrote:
BJ wrote: November 26, 2020, 9:54 pm Canberra Yogurt Raiders. Such a stirring brand name.

Unfortunately it’s going to turn off the massive Vegan rugby league fan cohort.
I don't mind it actually.

In both the key is to get the culture right.
*doffs cap*
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by GHC »

I received my Milk Jersey today, and can happily say it's closer to the colour that was originally revealed when they announced them as the 2021 major sponsor. It's not the lighter green listed on the raiders shop website when making the purchase ImageImage

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -PJ- »

It’s beautiful..
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by simo »

ours arrived too. they are perfect
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Fuifui Bradbrad »

Yep, got mine today also. Its a sexy shade of green
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Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by greeneyed »

@TheGHRaiders on Instagram

Took a visit to @jerseys_megastore today to pick up the #Canberra #Raiders jersey everyone is buying! Here’s a selection of the 2021 jerseys, polos, training and warm up shirts! #NRL #WeAreRaiders #wearecbr #bleedgreen #rugbyleague #canberraraiders

Order on line at jerseys.com.au or visit their Fyshwick store!

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -PJ- »

Any hats, caps or beanies with The Milk ?
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by greeneyed »

No hats yet.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by bonehead »

I'm a fan of that Hawaiian shirt, normally they're disgusting but that's pretty cool.

I think I like the away jersey too

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -PJ- »

Flanno at Best&Less..$12

Sew Raiders badge on breast pocket..free.

Save $60.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by cat »

Anyone else buy the ugly christmas polo or was that just me?
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Just you

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Dusty »

Other than our Heritage jersey there’s not much there I’d be purchasing


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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Compared to the 94 remake jersey

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by greeneyed »

-TW- wrote: December 6, 2020, 11:10 am Compared to the 94 remake jersey

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Hmm... I hadn't noticed that the font is different on the logo.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by cat »

greeneyed wrote: December 6, 2020, 11:11 am
-TW- wrote: December 6, 2020, 11:10 am Compared to the 94 remake jersey

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Hmm... I hadn't noticed that the font is different on the logo.
I would presume there are copyright laws in place, thus the need for slight changes
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by greeneyed »

Canberra Milk would own the copyright to both versions of the logo, so that can’t be reason for the difference. Should definitely look like the 1994 replica.

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

I'd say CCF wanted a modern version of the logo

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -PJ- »

greeneyed wrote: December 6, 2020, 12:20 pm Canberra Milk would own the copyright to both versions of the logo, so that can’t be reason for the difference. Should definitely look like the 1994 replica.

Image


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I love that jersey.
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