Canberra Raiders announce Canberra Milk as new major sponsor for 2021

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BJ
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by BJ »

We need a Finch/Scumbag filter on any image of these terrible New Jersey’s.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Seiffert82 »

Makaveli wrote: November 19, 2020, 8:53 am Here are the 'real' jersey photos.. You can pre-order them now for dispatch December 1..

Must say I preferred the darker green on the heritage strip in the mock ups.

Heritage

Image

Home

Image

Away

Image

https://www.raidersshop.com.au/2021-isc-range/
With apologies to Sesame Street

Two of these things belong together
Two of these things are kind of the same
Can you guess which one should be our jersey?
Now it's time to play our game
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by afgtnk »

Makaveli wrote: November 19, 2020, 8:53 am Home

Image

Away

Image

https://www.raidersshop.com.au/2021-isc-range/
That is not the Canberra Raiders. They're **** training tops.

The club has **** this up royally, at a time when we're looking like we may be able to hit sustained success and make a more permanent change of our image.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Raiders_Pat »

If they absolutely had to add the navy blue in the uniform, I would have preferred it to be very minimal throughout the kit. If they wanted to go with something different, I would have preferred a redesign of the 2019/20 alternate kit than the radical change we've seen for 2021. For example (terribly done on Paint but you get the idea):
Image

And then you could just have the inverse scheme as an alternate design (or this as the main strip and the first as the alternate):
Image
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by FuiFui BradBrad »

Got my Heritage one ordered
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Ditto, might get one of the others out of the bargain bin at the end of 21

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Bay53 »

Interesting if you look at the back of those jerseys we have Huawei and Austbrokers as sponsors on the back.

Austbrokers were a sponsor for a while under their former high profile managing director Greg Johnston until they sacked him citing financial misconduct. Media reports from June this year suggest they were suing Johnston for about $10 million but can’t find what came of it.

Good to see the are back on board under what is obviously new management.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Bay53 »

Denman Prospect, McDonalds and Canberra Airport on the shorts.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Interesting we haven't gone after a sleeve sponsor

Guess there's no point if CCF will go back there for 2022

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by EJ »

Well small, medium and large of the Heritage jersey are already out of stock. I'm on the waiting list, urgh..
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

How do you sell out of a pre-order.. isn't that the point, to know how many to order?!

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by greeneyed »

Beats me! Clearly not!
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by hrundi89 »

-TW- wrote: November 19, 2020, 10:09 pm How do you sell out of a pre-order.. isn't that the point, to know how many to order?!

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It would be based on the volume of the first order.

If they're ordering 500 of each (let's say) then there's no point telling customers they're available from Dec 1st if the second shipment isn't due until January or similar, for orders taken from 501 on.

It's common. Take the PS5 pre-order process for example.

It's poor customer service to take a pre-order with an expected delivery date when there's no way of meeting that delivery date. Better to under-promise and over-deliver than the other way around.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Botman »

The real crime here is underestimating the demand for a canberra milk jersey coming off the most successful 2 years in raiders history SINCE that Canberra Milk era.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Makaveli »

Maybe it'll send a message to the club that this is the jersey the fans want to see us wear every week
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Robert the Bruce »

Honestly, I would implore them to go absolutley crazy on an alternate if they just kept the home and away consistent, it would be exciting and i'd anticipate it every year. 2021 you've got your green home jersey, the away white, and then go full white with a the cow pattern all over for magic round, and we could play the Cowboys.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Seiffert82 »

The club would be nuts not to play the majority of our games in this jersey. Including the Grand Final.

Stupid brand awareness considerations will play its part though. Canberra Milk will want to get their new logo out there.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

But no-one other than the Canberra region will buy Canberra Milk though

It's not like a Huawei who were trying to penetrate the market

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by FuiFui BradBrad »

-TW- wrote:But no-one other than the Canberra region will buy Canberra Milk though

It's not like a Huawei who were trying to penetrate the market

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Should mix it up and have a rolling sponsorship model. Canberra Milk for the home games, Dare or Moove for the away games
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Chicka Chicka Chicka »

You’d have to think we’ll pick up a sleeve sponsor before the season starts so don’t think what’s on offer is the finished article.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

Maybe, but I'd imagine all the other spots are locked up so it would only be a one year gig

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Lui_Bon »

-TW- wrote: November 20, 2020, 4:38 pm But no-one other than the Canberra region will buy Canberra Milk though

It's not like a Huawei who were trying to penetrate the market

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That new home jersey has well and truly penetrated the market.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by greeneyed »

Canberra Raiders jerseys get mixed reactions from fans

There's been mixed reactions to the Canberra Raiders' jerseys for the 2021 NRL season, with some fans unhappy with what's been called the "home jersey". But they might be getting their jerseys in a knot for nothing. There's the potential they could wear the heritage jersey for most of their 2021 matches - even away games.

No decisions had been made on what jerseys would be worn when.

Read more: https://www.canberratimes.com.au/story/ ... /?cs=14239
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

I don't buy it, that's a PR piece to try and cool the air.

Green or nothing, keep up the fight.

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by FuiFui BradBrad »

greeneyed wrote:Canberra Raiders jerseys get mixed reactions from fans

There's been mixed reactions to the Canberra Raiders' jerseys for the 2021 NRL season, with some fans unhappy with what's been called the "home jersey". But they might be getting their jerseys in a knot for nothing. There's the potential they could wear the heritage jersey for most of their 2021 matches - even away games.

No decisions had been made on what jerseys would be worn when.

Read more: https://www.canberratimes.com.au/story/ ... /?cs=14239
So... if they’re going to be wearing the heritage most of the time... it’ll be a primary jersey.

If this was the case, there wouldn’t have been the Home Jersey vs Heritage Jersey nonsense to begin with
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Robert the Bruce »

For the tonne of criticism it's odd the club spokesman said "Feedback for all three jersey's has been positive...".
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Dusty »

Robert the Bruce wrote:For the tonne of criticism it's odd the club spokesman said "Feedback for all three jersey's has been positive...".
Just trying to justify their decision. I think Canberra Milk would be pushing for their modern logo to be at the forefront. However, maybe all this media/social media attention is exactly what the Raiders and the Milk people were after.


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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by bonehead »

rd1 draw is supposedly revealed in the DT but I can't see it

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Robert the Bruce »

Dusty wrote: November 25, 2020, 6:09 am
Robert the Bruce wrote:For the tonne of criticism it's odd the club spokesman said "Feedback for all three jersey's has been positive...".
Just trying to justify their decision. I think Canberra Milk would be pushing for their modern logo to be at the forefront. However, maybe all this media/social media attention is exactly what the Raiders and the Milk people were after.


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Definitely, Canberra Milk are completely entitled to want and have their current logo on the home jersey, and have it advertised as much as possible, I think the real problem here is how far the home jersey is removed from what fans deem as a standard. If anything I hope the club realises this and has some consistency going forward, I thought they had realised that after the chevron years. You want to keep the consistency of the design of the jersey, you want to keep the consistency of the colours, our home jersey next year is neither.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -PJ- »

The other two jerseys are horrible..let’s be honest here.

Canberra Milk are entitled to splash their new logo on the jerseys.

Why didn’t they put it on the “heritage strip”

We wear green..all day..all the time..
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by -TW- »

-PJ- wrote:The other two jerseys are horrible..let’s be honest here.

Canberra Milk are entitled to splash their new logo on the jerseys.

Why didn’t they put it on the “heritage strip”

We wear green..all day..all the time..
Or have the heritage strip with the retro milk logo, retro raider and banding, and something similar with the new logo

Navy has never been a colour, if it was the blue in the band.. fine

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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Heisenberg »

I actually think Canberra Milk couldn’t care less about which of their logo gets used.

The brand exposure has been enormous, and they probably got a good deal on short notice. Clearly sales of the jerseys will be high so their logos will be on the average punters hit for many years to come.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Robert the Bruce »

Heisenberg wrote: November 25, 2020, 6:35 pm I actually think Canberra Milk couldn’t care less about which of their logo gets used.

The brand exposure has been enormous, and they probably got a good deal on short notice. Clearly sales of the jerseys will be high so their logos will be on the average punters hit for many years to come.
Yeah totally agree. They could even change it back to the 1994 one and they would probably be better off, it's simple, good simple though. Is the new one more modern or better? not really. I really don't want a cow patch on any of our jerseys.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Raiders_Pat »

-TW- wrote: November 25, 2020, 2:38 pm
-PJ- wrote:The other two jerseys are horrible..let’s be honest here.

Canberra Milk are entitled to splash their new logo on the jerseys.

Why didn’t they put it on the “heritage strip”

We wear green..all day..all the time..
Or have the heritage strip with the retro milk logo, retro raider and banding, and something similar with the new logo

Navy has never been a colour, if it was the blue in the band.. fine

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Navy is a colour in the rebrand, they seem to be using the same colours as the logo (along with the grey between the navy and lime green). Not a fan though personally.
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Re: Canberra Raiders announce Canberra Milk as new major sponsor for 2021

Post by Robert the Bruce »

Raiders_Pat wrote: November 26, 2020, 1:31 am
-TW- wrote: November 25, 2020, 2:38 pm
-PJ- wrote:The other two jerseys are horrible..let’s be honest here.

Canberra Milk are entitled to splash their new logo on the jerseys.

Why didn’t they put it on the “heritage strip”

We wear green..all day..all the time..
Or have the heritage strip with the retro milk logo, retro raider and banding, and something similar with the new logo

Navy has never been a colour, if it was the blue in the band.. fine

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Navy is a colour in the rebrand, they seem to be using the same colours as the logo (along with the grey between the navy and lime green). Not a fan though personally.
I reckon there is definitely some doofus marketing guy behind this that is somehow spinning the positives of rebranding under the same colour scheme as the Seattle Seahawks. It's pretty depressing, I think they are slowly trying to incorporate those new colours until the ACT stripes are gone, banished as part of our 'heritage'. They changed the colour scheme last year with the logo update, I didn't think much of it because or jerseys remained the same this year, at least there has been a backlash. Don't think they'll listen.
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