Behind the Canberra Raiders’ high-performance partnership with Huawei
On the face of it, a sprawling and slightly rundown prefab building in the quiet Canberra suburb of Bruce seems an unlikely place for any marketer to look for lessons in data and partnerships.
But it soon becomes apparent the home of the Canberra Raiders has been slowly transformed into a high-tech, high performance centre, where player and fan data is harnessed and sponsor partnerships leveraged to create an environment which has seen the perennial also-rans turned into NRL heavyweights.
Read more: https://mumbrella.com.au/huawei-canberr ... hip-439452
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